Branding is the process of creating a unique name and image for our artist which will continuously stand out in the consumers' mind, this is done through advertising campaigns and their personal star image Branding aims to establish a significant and differentiated presence in the market that attracts and retains their audience to be loyal .
Branding is linked to Richard dyer as he talks about how important branding is within the music industry and how powerful it makes you become amongst your audience.
The though of iconography is major as your audience starts to see you as more than a musician but an icon that inspires their everyday life.
This is told through they way they influence their audience through costumes,jewellery and appearance for example Rhianna has a large influence within the fashion and beauty industry.
when Rhianna shaved her loads of people did in order to aspire to her start image and her make up style and fashion sense has a major influence as you can see within these pictures.
This then leads on 'fans' which are musicians advertisers due to them is what makes them the star that they are and here are some examples:
