10 December 2014
Branding our artist
Due to the research that i have found it has managed to help me with my branding.
Firstly we have decided to keep her name 'Giselle' as we have found form our research our audience believe her name should be just Giselle. Why i agree with the name is because its simple and easy to remember also its a statement,solid strong name.
Many people did not assume our artist Giselle to be a trip-hop artist but and R&B which is different and not what we was looking for.
She is voted most to be a fashion icon as 10 people voted also 7 people voted her to be a sex icon so therefore we have made sure Giselle trademark is her crazy and quirky fashion sense and her raw sexual self.
Our target audience will be 16-25 males and females which does not mean that Giselle wont appeal to the otter crowd but they are our main focus.
Giselle is going to be a niche market as i think it would suit our artist more than being a mainstream artist.15 out of 30 would agree with this point according to our findings.
What our artist main things to deliver to her audience are: To always be true to herself
Fashion on another level but acceptable
To be role model of being an individual.
Here are some pictures of our Branded artist: