In this music video, it has many extreme close ups of FKA Twigs, this makes the video effective as you can see her facial expressions and emotions that she has, this is also shown through the lyrics. You can see that she is sad in the video, this is shown through her facial expressions and the tear that is running down her face, which is shown in this short clip. The make up that she uses is very minimal, this is so that you can concentate on her expressions rather than her make up.
The start of the video shows her head, the head movement is like a clock and when she stops her head movement she opens her eyes, then when her eyes open the lyrics start to begin, this might mean that the way that she is moving her head is like a timer when the lyrics are going to start. The tear is very graphic like and you can tell that it is not real and that it has been done on the computer, this is shown through the one eyed blinking.
The music video is much like the famous video that Janelle Monae has where it is such an extreme close up of her face and she is singing, this also shows her emotion and she actually starts to cry during the video. This video by FKA twigs plays on the conventions that Janelle Monae has in her music video.
